This is Canada's most comprehensive independent research series on the digital television services market.
This highly regarded research study provides comprehensive findings of consumer attitudes and perceptions toward digital television services, benefits and features in Canada. THE DIGITAL DOMAIN: Consumer Attitudes on Digital Television Services, Benefits and Features in Canada report provides extensive analysis of key results from a telephone survey of 2,000 adult Canadians who subscribe to a TV service conducted annually by Harris/Decima. The first wave of the study was conducted in May/June 2003, and the fifth and latest wave was done in October 2007, with the full report and findings available in late November 2007.
The report provides information and observations valuable to television service providers (broadcast distributors), broadcasters, television producers, and others involved in the Canadian broadcasting and entertainment industry.
If you are interested in our Digital Domain series, you may also be interested in some of our Tech Insight Reports. Harris/Decima has prepared a series of Technology Insight Reports that provide unique and detailed perspective into each of the following services: