According to Harris Decima Senior Vice-President Jeff Walker; "In the first week of the Conservatives’ internet-based ad campaign about Michael Ignatieff, a significant number of Canadians has taken notice". "Thus far, the affect appears to cut both ways – there is evidence that these ads are having a negative affect on Mr. Ignatieff, but an even greater negative affect on Prime Minister Harper." "This initiative is a gamble on the part of the Conservatives, and its success will be determined over the coming weeks and months, by how two key voter groups react, specifically women and residents of Quebec."