Crucial Money. Crowded Markets. Cautious Consumers. 

There are over 85,000 Registered Charities in Canada (According to the Canada Revenue Agency), most of which partake in some form of fundraising so they can deliver the programs and initiatives for which they were established. Canada’s community non-profit sector is one of the largest in the world and is often referred to as the “Third Sector” of our economy. Canadian charities are facing new challenges in garnering support: after years of growth, the most recent Statistics Canada data (2010) shows that the number of Canadians claiming donations on their taxes is at a 30-year low

In order to dig deeper into how Canadians are feeling about charity giving, Harris/Decima conducted a detailed syndicated study in October 2011. This study gauged the feelings of Canadians on emerging issues and trends relating to lottery fundraising activities. It assists charities in anticipating changing market conditions and shed light on future growth opportunities and potential barriers for these organizations.

For more information on this study and its findings, contact us.