More shoppers in your store mean more opportunities to convert store traffic into sales. Promotions can be an effective way to both attract new customers and bring in existing customers more often. With today’s economy, promotions are more prevalent than ever before. Understanding how to put together an optimal promotional mix using your weekly flyer will put you one step ahead of your competition.
The Harris/Decima Promotional Optimization Program (HD-POP) will inform you on how best to use your store flyer as a vehicle to drive traffic and sales. The HD-POP uses primary research to optimize the promotional mix offered in your flyer.